Hy-Vee Fuel Saver is misleading

This program makes people to believe they saved lots of money.
However, it is not true.
Hyvee tends to apply this discount for selected items which are more expensive than other stores.
For example, 2 lb of Creamette pasta was sold for $2 while $1.39 at Country Market.
2 cents per gallon discount would not save money for those who purchased 10 gallons of gas.
Despite of food freshness, I disagree their marketing strategy.